Big in japan ps45/19/2023 ![]() Nintendo was able to land an exceptional hit with the release of “Animal Crossing: New Horizons” for the Switch in March 2020. As the Nintendo Switch has the largest hardware base among the current consoles, games for the Switch repeatedly dominate the annual ranking of best-selling video games for consoles. Survey data show that role-playing games (RPGs), simulation games, and action games are particularly popular console and PC game genres in Japan. Similarly, the share of console gamers among men tends to be higher than among women. Video games have become a popular pastime for people of many age groups in Japan, although younger age groups continue to show a higher proportion of who people engage in console gaming than older generations. In addition, Valve released the Steam Deck in Japan in August 2022, which increased the competition for Nintendo in the handheld market. These two consoles were joined by the Nintendo Switch OLED Model, an upgraded version of the basic model that was released in October 2021. Nintendo remains active in this area both with the Nintendo Switch, which can be regarded as a hybrid between a home and a handheld console, as well as the Nintendo Switch Lite, which can only be used as a handheld console, but is able to run the same games as the Nintendo Switch. Sony confirmed in 2019 that the company had no plans for a future handheld console. While home consoles offer a different form of gaming experience and are therefore somewhat protected from the competition posed by games on smartphones, mobile gaming had a particularly adverse effect on handheld consoles. One major reason for the decline is thought to be the rise of the smartphone, which is the most popular gaming device in Japan today. While the competition between the three manufacturers is more evenly distributed in other national console markets, Nintendo and Sony clearly dominate their home market.ĭespite their historical significance for the video game industry, classic video game consoles were in a long-term decline until 2017, when the successful launch of the Nintendo Switch contributed to the first growth of sales revenue in many years. In the form of the PlayStation 5 Digital Edition and the Xbox Series S, downgraded but more affordable versions were released as well. In November 2020, Sony and Microsoft ushered in the newest generation of home consoles with the release of the PlayStation 5 and Xbox Series X. In recent years, the Japanese home console market was split between Sony's PlayStation 4 (2014), Microsoft's Xbox One (2014), and Nintendo's Switch (2017), while the handheld market was split between the PlayStation Vita (2011), the Nintendo 3DS (2011), the Nintendo 2DS (2016), the Nintendo Switch, and the Nintendo Switch Lite (2019). Since then, Sony's PlayStation and Microsoft's Xbox have become well-known gaming brands. While the early 1990s were marked by the rivalry between Sega and Nintendo, the entry of Sony in the mid-1990s and Microsoft in the early 2000s established today's competition on the global home console market. The console market was driven by changing rivalries over the decades, which furthered competition and the innovation of new products. ![]() The rivalry of the big three console makers
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